Company structure

Emmber, Inc. is the company. Plus is the product.

A Delaware C corporation, incorporated in 2026, qualified to do business in Florida, where it registered the trade name Pluse. One company, three names, no subsidiaries. Everything an investor or a counterparty needs to know about the structure is on this page.

Last updated September 26, 2026

The entity

Formation, qualification and names of record.

Legal name
Emmber, Inc.
Entity type
C corporation
State of incorporation
Delaware, United States
Incorporated
2026
Foreign qualification
FloridaQualified as a foreign corporation authorized to transact business. Florida is where day-to-day operations sit.
Trade name (d/b/a)
PluseRegistered fictitious name. Carried over from the original brand and the pluse.to domain.
Consumer brand
PlusThe product name used everywhere customer-facing. Not a separate legal entity.
Subsidiaries
NoneNo holding company, no operating subsidiaries, no foreign entities.
Trademarks
Plus™ and Lux™Both held by Emmber, Inc.
Registered agent
131 Continental Dr, Suite 305, Newark, DE 19713Service of process and official legal notices.
Primary domain
pavo-me.complus-app.io and pluse.to are earlier addresses and redirect here.
Investor contact
[email protected]

The formal legal disclosure, including service of process and the full trade-name history, lives on the legal entity page. Where the two pages differ, that one governs.

Common questions about the company

The short answers people search for, in one place.

What is the company name for pavo-me.com?

pavo-me.com is operated by Emmber, Inc., a Delaware C corporation qualified to do business in Florida. Plus is the product name and Pluse is the registered trade name. There is no separate company called “Plus, Inc.”

Who owns Plus?

Emmber, Inc. owns and operates Plus. The company was founded by Jeremiah Fries, its sole founder and CEO, and has taken no outside investment to date.

Are pluse.to and plus-app.io the same company as pavo-me.com?

Yes. pluse.to and then plus-app.io were earlier domains for the same product; both now redirect to pavo-me.com. Same company, same product, same accounts.

Is Plus related to other companies or apps called “Plus” or “PlusID”?

No. Emmber, Inc. operates only pavo-me.com, the earlier plus-app.io and pluse.to, the iOS app Plus: Start Your Business and the Android app of the same name. Other websites and apps with similar names, including PlusID (plusidapp.com), belong to unrelated companies.

What does a Plus charge look like on a bank or card statement?

If you paid a business that uses Plus, the charge is processed by Stripe on that business’s own account and normally shows that business’s name, so contact them first. Plus’s own subscription charges are billed to merchants by Emmber, Inc. through Stripe. If you do not recognize a charge, email [email protected] with the date and amount and we will identify it.

Where is Plus based?

Emmber, Inc. is incorporated in Delaware and runs day-to-day operations in Florida, where it is qualified as a foreign corporation. Legal notices go to its registered agent at 131 Continental Dr, Suite 305, Newark, DE 19713.

When was the company founded?

Emmber, Inc. was incorporated in Delaware in 2026. It has no parent company and no subsidiaries.

How do I contact the company?

Customers: [email protected]. Privacy and legal: [email protected]. Investors and press: [email protected].

Ownership and governance

Who owns it, who runs it, who decides.

Founder & CEO
Jeremiah Fries. Sole founder.
Outside capital raised
$0 to date. Fully bootstrapped.
Board
Founder-led. No investor seats or protective provisions exist yet, because no outside round has closed.
Team
Founder-built. The product, the platform and this page were designed and written by one person.

The capitalization table, charter, bylaws and formation documents are available in the data room on request. Ask at [email protected].

Funding

Stage, instrument and what the round is for.

Emmber, Inc. has taken no outside capital. The product shipped to the App Store and the web on the founder’s own money, which is the reason the structure above is as simple as it is.

Stage
Pre-seed
Raising
$500,000Targeting an 18-month runway.
Instrument
Post-money SAFE
Valuation cap
$6,000,000
Discount
20%
Minimum check
$10,000Pro-rata rights at $25,000 and above.
Raised to date
$0

Traction figures are deliberately absent from this page. They are real numbers on a small base and they move week to week, so they are shared directly rather than published. Ask and they come with the context.

Request the deck and data room

This page is published for informational and transparency purposes. It is not an offer to sell, or a solicitation of an offer to buy, any security, and it is not legal, tax or investment advice. Any offering would be made only to qualified investors through definitive documents.

What the company operates

One product, on three surfaces.

Plus is one app for running a service business: take payments, send invoices, track expenses and keep records in a single place. Lux, the built-in assistant, reads the state of the business, surfaces what needs attention on Home, and prepares the follow-ups for the operator to confirm in one tap.

  • Web. The full application at pavo-me.com, in any modern browser.
  • iOS. A native app on the Apple App Store, listed as Plus: Start Your Business, including Tap to Pay on iPhone.
  • Android. A native app on Google Play, listed as Plus: Start Your Business. Newly published, so the install base is still small.
  • Languages. Six: English, Spanish, Haitian Creole, Brazilian Portuguese, Arabic and Chinese.

How money moves, and what that makes us

The diligence question, answered plainly.

Plus is software. Customer payments collected through Plus are processed by Stripe using Stripe Connect. Each merchant holds settlement funds in that merchant’s own Stripe connected account and controls payouts to a bank account they designate.

Emmber, Inc. does not receive, hold, pool or transmit customer payment funds. It is not a bank, an escrow agent, a payment facilitator or a payment institution, and it holds no money-transmitter or money-services license in Delaware, Florida or any other jurisdiction. Stripe is the licensed processor and the party that collects. This is a description of the funds flow, not a licensing determination.

The contractual version, including federal and state money-transmission characterization, is Terms of Service section 5.5, with a fuller summary in legal entity section 6.

Revenue model

Subscription plans, plus a small platform fee on payments that is capped on the paid tiers and removed entirely on the highest ones. Stripe’s processing cost is passed through at cost on every plan. Current plans and exact figures are on the pricing section of the home page, which is the single source of truth for them.

Where Plus works

Live markets, and built-but-closed ones.

Live in the United States. US dollars, Tap to Pay on iPhone, US sales tax, and payouts to a merchant’s bank through Stripe Connect.

Nineteen further countries already exist in the production region registry with their currency, tax treatment, e-invoicing regime and charge model written and shipped — the United Kingdom, Ireland, Canada, Australia, New Zealand, Spain, France, Italy, Turkey, Israel and the Gulf and Levant markets among them. They are held closed behind a launch flag rather than built on a roadmap. Opening one is a configuration change and a payments-partner conversation, not a rewrite.

Policies and public documents

Everything the company has published about how it operates.

© 2024–2026 Emmber, Inc. All rights reserved. Plus™ and Lux™ are trademarks of Emmber, Inc. Emmber, Inc. is a Delaware corporation qualified to do business in the State of Florida.